THE TOP 10 SMALL E-RETAILER MISTAKES

The top 10 mistakes that lead to the failure and demise of 90% of startup online retailers.

If you're a small online retailer you probably have made, or are currently making one of these mistakes. New online retailers - learn the easy way. Read up!

• TESTING THE WATER
• HIRING THE RETAIL BLIND
• BLIND LEADING THE BLIND
• DICTATED BY TECHNOLOGY
• FISHING WITHOUT BAIT
• IF I BUILD IT, THEY WILL COME
• THE $10K MILLIONAIRE
• THE CLEAN SLATE MENTALITY
• I DON’T PLAY DRESS-UP
• LA to NY WITHOUT A MAP