Over the years I've been asked a number of times why Suite Spot Commerce doesn't go after bigger e-retail clients. Our platform certainly competes with the "big dogs" for functionality, and we know our stuff.
Well, I've always insisted this time would come. And now it's here. Small online retailers are gaining ground against the giants (NY Times, 12/11/07).
States the article:
The number of small- and medium-size retailers selling online has swelled in the past two years, from 21% to 32%, according to a survey by IDC, a consulting firm.Amen, brother.
These businesses lack the huge marketing budgets of their bigger rivals, of course, but they are unearthing cheap advertising methods that, in some cases, help them compete with million-dollar promotions.
Most online shoppers are so experienced that they feel safer venturing away from Amazon to buy from lesser-known sites, said Ray Boggs, an IDC analyst. Part of the reason is that the Web sites now built by many small merchants lack the amateurish feel of a few years ago.
And we're proud to be a part of it. We're standing up to "the man". Take CarefreeCasuals.com for example. While big-box retailers announced single digit sales growth for apparel year-over-last...CarefreeCasuals.com (a Suite Spot Commerce client of course!) experienced growth of 86% over last year.
Small retailers are gaining market share. If you're not, we should talk.
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